Key4Life
This project was created for my participation in the D&DA awards. Key4life is a British charity that help to reduce reoffending for young people by running a rehabilitation program for those in prison and those at risk of going to prison. The aim of this project is to represent the trip of young offenders through the Key4Life seven-step programme and everything that this programme has to offer them.
Service
Awareness campaign
Typography
Poster Design
Year
2021
With the experience of the participants in mind, I created seven questions to ask ourselves to empathize with this kid's situation and emotions. This project aims to inspire change in this young person's life and show that there are always alternatives to what we know. Through typography and 7 keywords that represent each step in their process, the visual language of the campaign is created. Then I animated the posters to create content in social media and make the campaign closer to the audience.
The Artifacts
